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Insider tips to become Airbnb Superhost in 2024
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Insider tips to become Airbnb Superhost in 2024

How can your vacation rental stand out in a competitive marketplace with over 5 million Airbnb hosts and 8 million active listings worldwide? Becoming an Airbnb Superhost is one of the best ways to boost your property’s visibility, earn higher referral rewards, secure more bookings, and ultimately increase your revenue. If you’re curious about achieving Superhost status and how Smarthost can simplify this process, we’ve got you covered. In this article, we’ll explore:

  • Understanding the Superhost programme
  • The benefits of Superhost status
  • The criteria to qualify for Superhost
  • Tips for becoming a Superhost
  • How can Smarthost assist you in becoming a Superhost  

Understanding the Superhost programme

The Airbnb Superhost program rewards hosts who consistently provide outstanding service and excellent communication while avoiding cancellations. Earning Superhost status enhances your visibility on the platform, helping you secure more bookings and increase revenue. If you meet Airbnb’s criteria, Superhost status is granted automatically after each evaluation cycle — no need to apply.

The Superhost program builds guest confidence by evaluating factors such as response time, booking rates, and guest satisfaction.

The benefits of Superhost status

Becoming a Superhost on Airbnb isn’t just about getting a badge. It opens up a world of benefits that can help boost your rental’s visibility, earnings, and overall success. Here’s a breakdown of the top perks that come with Superhost status:

  1. Superhost status increases your visibility on Airbnb by highlighting your listing in search results and promotional emails. This wider exposure draws more attention to your property, making it easier to attract bookings from potential guests.
    Fact: Superhosts benefit from an 81% higher occupancy rate compared to regular hosts, according to AirDNA data​.
  1. Thanks to increased visibility, Superhosts experience higher booking rates, with an 81% boost in occupancy, reducing vacancies and maximising profits. Many guests specifically use Superhost filters, seeking out those with a proven reputation for exceptional service and reliability.
    Fact: Guests are more inclined to book with Superhosts, ensuring higher traffic and engagement on your listing
  1. Superhosts enjoy up to 60% more daily revenue due to higher booking rates and stronger guest trust. Their enhanced visibility and credibility allow for premium pricing, making their listings competitive and profitable.
    Fact: Superhosts earn substantially more, thanks to the increased trust and their status​ credibility.
  1. Airbnb rewards Superhosts with special perks as long as they meet all the required criteria for four consecutive quarters. Each year, Superhosts receive a $100 travel coupon, which can be used toward Airbnb travel. Additionally, Superhosts earn a 20% bonus on top of the standard referral bonus when they introduce new hosts to the platform.
    Fact: Superhost rewards include a $100 travel coupon and additional earnings through referral bonuses, making it even more profitable to maintain your Superhost status.

As a Superhost, you’ll be invited to exclusive Airbnb events and product launches. These events offer networking opportunities with other top hosts and give you a first look at upcoming Airbnb initiatives, helping you stay on top of trends in the short-term rental market.

Fact: Superhosts are regularly invited to Airbnb-hosted events and enjoy benefits not available to regular hosts​.

The criteria to qualify for Superhost

To become an Airbnb Superhost, hosts must meet four specific criteria:

  • Complete 10 stays or 100 nights across 3 bookings in the past year
  • Respond to 90% of messages within 24 hours
  • Maintain a 4.8-star overall rating or better
  • Limit cancellations to less than 1%, excluding emergencies

Tips for becoming a Superhost

  1. Communicate promptly and clearly: Respond quickly to guest inquiries with accurate, helpful details. Whether it’s information about your property or local transportation, timely responses create a great first impression.
  2. Hassle-free check-ins: If you’re unavailable for an in-person greeting, provide clear directions and make the key handover process straightforward with a lock box or key safe.
  3. Add thoughtful gestures: A small welcome pack, fresh flowers, or a local treat can leave a lasting impression on guests and encourage them to leave positive feedback.
  4. Exceed expectations: Providing extra services like complimentary airport transfers or local tours can lead to excellent reviews and more bookings.
  5. Keep cancellations at a minimum: Airbnb expects Superhosts to have a cancellation rate of less than 1%, as reliability is a key factor in earning guest trust and securing positive reviews.

How can Smarthost assist you in becoming a Superhost  

Managing a short-term rental and achieving Superhost status on Airbnb can be tough, but Smarthost makes it effortless. We handle everything from operational tasks to high-end guest experiences like private dinners and wellness classes. Our expert property management guarantees a smooth guest experience, leading to higher ratings, more repeat bookings, and maximised revenue.

Unlock the full potential of your property with Smarthost. Get in touch today!

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